Awareness
DOOH + homepage + category lead.
Bright.BlueRetail media package · All machines
Connected takeover across your machines.
Four weeks of full-funnel retail media across every Aqua Glow device — DOOH, banners, category lead, pop-ups and Digital Product Connect to aqua-glow.com.
£5,000
Package fee ex VAT
4 wks
Campaign duration
All
Their machines live
Live
Vend attribution
End-to-end campaign management on Bright.Blue Connect
Priority category placement · promotional pop-ups through the journey
Digital SKU on-machine → shoppers land on aqua-glow.com
Aqua Glow × Bright.Blue
Bright.BlueIn-gym · Point of purchase
Your brand on the machine.
Full-screen retail media on every Aqua Glow machine — homepage banners, category lead, pop-ups and product visuals on the Bright.Blue interactive screen.
6.5M+
Gym visits monthly
450k
Units / month
Post
Workout moment
All
Their machines
Mango Passion & Berry Crush — physical SKUs in every machine
Retail media placements managed end-to-end on Connect
Every impression tied to a real till transaction
Aqua Glow × Bright.Blue
Bright.BlueMedia products
Every placement in the package — on the machine.
£5,000 · 4 weeks · all their machines. Aqua Glow creative across DOOH, banners, category lead, pop-ups and product visuals.
Category banner
Digital Product Connect → aqua-glow.com
Managed on Connect
One creative refresh included
Aqua Glow × Bright.Blue
Bright.BlueDefined audiences
Audiences we've already defined.
High-intent gym shoppers at the moment of thirst and recovery — measured footfall, not modelled impressions.
Gym
Post-workout buyers
Their estate
Health & wellness
Gen Z → 40+
Glow seekers & performers
What their machines deliver
National coverage · repeat visits
Aqua Glow × Bright.Blue
Digital Product Connect
From the machine to aqua-glow.com.
A digital SKU sits alongside Mango Passion and Berry Crush — bridging in-gym trial to the Aqua Glow website for bundles, subscriptions and repeat purchase.
QR-led journey straight to aqua-glow.com product pages
Your live site becomes the digital product in-machine
Setup, trafficking & QA included in the £5,000 package
Consideration
Pop-ups, product boost & PDP visuals.
Conversion
Checkout takeover + Digital Connect.
aqua-glow.com
Aqua Glow × Bright.Blue
Bright.BlueCase study · Gym estate
National gym estate takeover.
2.8 million impressions across 124 premium gyms. Every impression tied to a till transaction — the same connected playbook for Aqua Glow across all their machines.
+34%
Incremental sales
6.2×
ROAS
+120%
Category growth
2.8M
Impressions
Screen takeovers at peak gym traffic
Sampling synced to creative rotation
Closed-loop attribution on every vend — measured uplift, not modelled reach
Red Bull × Bright.Blue
Bright.BlueInvestment & next steps
£5,000 · 4 weeks · all devices.
One package. One invoice. Full connected retail media for Aqua Glow across all their machines.
Commercial summary
- Fee: £5,000 ex VAT
- Duration: 4 consecutive weeks
- Estate: All Aqua Glow machines on Bright.Blue
- SKUs: Mango Passion · Berry Crush + digital connect
- Management: Bright.Blue Connect
Next steps
- Confirm package & campaign dates
- Share updated pack shots & gym messaging
- Audit current on-screen POS & refresh creative
- Configure Digital Product Connect to aqua-glow.com
- Go live — weekly performance readout
Adam Smith · adam.smith@bright.blue · Barry Davies · barry.davies@bright.blue
Aqua Glow × Bright.Blue